This is an article from Executive Style - You can view the original article here It's retail's answer to Tinder dating – a short-term relationship that's pitched to the consumer with few strings attached. What's more, there's plenty of perks to make you feel like you're the only one in on a VIP secret. The rise of the pop-up store has seen many luxury brands latch onto the 'now-you-see-us, now-you-don't' shop front in a bid to gain your attention and make you feel important.